Position
Find the sharpest true thing about a product and say it plainly. Positioning, messaging, narrative and competitive framing.
Povio · Triplebyte · amazee.ioMarketing that makes people feel something.
I'm Nicole DeAngelis. I take products from zero to one, then grow them. I've led go-to-market at YC-backed startups, ran a Webby-honored relaunch for a $30B manufacturer, founded four companies, and I build AI products myself.
$1Bin new pipeline after a global web relaunchFlex
$2M+enterprise ARR closed as first marketeramazee.io
#1Product of the Day on Product HuntTriplebyte Magnet
Brands and teams I've marketed for
Also Smartsheet, Matterport, Boehringer Ingelheim, the Australian Government, Continental Airlines, L'Oréal, Alcon, Bausch + Lomb, Texas Oncology and NRDC.
What I do
One senior marketer, the whole go-to-market.
Most teams hire for positioning, launches, web and demand gen separately. I do all four and connect them, so the story a buyer hears matches the product they get. I've done it as the first marketing hire, as a director with a $500K budget and a team of agencies, and as a founder with no budget at all.
Launch
Take new products to market with the pricing, packaging, sales enablement and launch moment to back them up.
#1 on Product HuntGrow
Turn websites into pipeline with conversion-focused web, case study libraries, lifecycle email and demand gen.
10× inbound · 2× win rateBuild
Ship working products, not just decks. I build AI apps with Claude Code, Lovable and Replit, and market them myself.
5 AI products shippedSelected work
Five launches, measured in outcomes.
Each screen is a recording of the live work. The numbers are what it moved.
#1Product of the Day
Launching an AI recruiting product and a new growth model at once
As Director of Marketing (promoted from Sr. Product Marketing Manager), I led the move from a marketplace to subscriptions and product-led growth, while launching Triplebyte Magnet, an AI tool for sourcing engineers.
- Rebuilt positioning and messaging for the subscription model
- Launched Magnet to #1 Product of the Day on Product Hunt
- Built the case study library and sales enablement that doubled win rate
- Redesigned, replatformed and rewrote the 30+ page website
- Ran a $500K budget across a dev agency, design firm and freelancer
2×sales win rate
2×website conversion
10×faster time to value
WWebby Honoree 2017
Reintroducing a Fortune 500 manufacturer to the world
As Senior Digital Marketing Manager, I led digital strategy and the Webby-honored relaunch of flex.com for a company that builds products for Apple, Nike and Google. The work spanned 12 industry verticals and dozens of stakeholders.
- Directed 3 agencies across development, content, brand and video
- Aligned sales, marketing and legal across 12 verticals
- Rebuilt lead routing and the content production system
- Owned a $1M website budget and led 4 people
$1Bnew pipeline contributed
3×marketing-qualified leads
7×faster lead handoff
5×faster content production
$2Menterprise ARR closed
Turning a bootstrapped startup into a trusted enterprise vendor
As the first marketing hire, I ran full-funnel marketing and business development. Customer stories with Smartsheet, Matterport and the Australian Government gave enterprise buyers proof they could trust a small team.
- Built positioning, messaging and the full brand platform
- Launched a new website and a library of enterprise case studies
- Set up HubSpot automation, demand gen and a partner motion
- Hired and managed a direct report and a contractor, and directed a 4-person creative team
$2M+enterprise ARR closed
10×qualified inbound leads
3×average deal size
12new case studies
Making a great dev studio sound as good as its work
Povio built excellent software but sounded like every other agency. As GTM consultant, I worked with the founders to clarify what made them different, then rebuilt the site around it.
- Built positioning and messaging from scratch with the CEO and CTO
- Overhauled UX and copy across 20+ website pages
- Produced 12 client case studies that proved the new story
0→1positioning and messaging
20+pages redesigned
12client case studies
An AI greeting card people actually want to send
I designed, built and launched JoyLoop on my own with AI dev tools and APIs. It turns any moment into an animated card with custom art, GIFs, music and a personal message. Doing both jobs taught me what AI products need from marketing.
- Built the full product solo with AI coding tools and image, music and voice APIs
- Designed a remixable card format made for sharing
- Grew it through organic search and word of mouth, no paid spend
600+users
7k+organic site visitors
3k+cards and GIFs made
AI lab
Ideas I shipped in a sprint.
I build working prototypes with Claude Code, Lovable and Replit to test ideas fast. Each one has a live app, a brand and a launch page, made end to end by me.
Consumer · events
Droppin
Paste any event link from Eventbrite, Luma or Partiful. AI pulls out the details and adds it to your calendar in one tap.
Open the app ↗
Developer tools · AI coding
Tanagram
Turns real bugfixes into policies that stop AI coding agents from repeating the same mistakes. Product and marketing site shipped in one sprint.
Open the app ↗
Climate · home
YardWise
Upload a photo of your yard and get a water-wise landscape plan, a shopping list and $2,000+ in Austin rebates, all in one flow.
Open the app ↗
Marketing ops · internal tool
Ad Review Canvas
Compares ad copy variants against visual styles in realistic LinkedIn mocks, so clients approve creative in minutes instead of days.
Open the app ↗Ventures
Companies I started from zero.
Founding taught me to ship with no budget, sell before the product is finished, and listen hard to customers. I bring all three to every team I join.
Co-founder and CEO · 2024–2025
Invited
Small-group matchmaking that became a resident retention product for multifamily buildings.
800+ users · 150+ repeat attendees · 10+ events a week
Watch the video ↗
Founder and CEO · 2021–2022
Refrosh
Small-group matchmaking for real-life friendship, built and launched solo on no-code tools with venue partners.
250+ paying customers · $10K seed fund winner
Founder
Joey Ro
Mix-and-match dog collars and leashes with matching accessories for their people, launched with crowdfunding and a live event.
$3K presales · Google Austin Fast Start finalist · Austin Woman Magazine
Experience
From agency floor to founder.
I started in digital production at New York and Austin agencies, moved in-house to lead marketing at a Fortune 500 and three YC-backed startups, and have founded four companies along the way.
- 2025 – nowFounder and Developer, JoyLoop
AI-powered personalized animated greetings, built solo.
- 2024 – 2025Co-founder and CEO, Invited
Small-group matchmaking for resident retention.
- 2023 – 2024GTM Consultant, Povio (YC)
Positioning, messaging and web for a 600-person software studio.
- 2022 – 2023Director of Marketing, promoted from Sr. PMM, Triplebyte (YC)
Series B HR-tech SaaS, acquired by Karat.
- 2021 – 2022Founder and CEO, Refrosh
IRL friendship matchmaking, launched solo on no-code tools.
- 2018 – 2020Marketing and Business Development Lead, amazee.io
Open-source developer platform, acquired by Mirantis.
- 2016 – 2018Senior Digital Marketing Manager, Flex
Digital strategy for a $30B global manufacturer.
- 2014 – 2020Austin Chapter Founder, SheSays ATX
Grew to 1K+ members and 50+ events, sponsored by Google, Box and WeWork.
- 2012 – 2016Digital Project Manager, Bakery, HCB Health and others
$1M web budgets for Dell, Budweiser, Alcon, Johns Hopkins and Union Pacific.
- 2008 – 2010Associate Digital Producer, Digital Pulp
Web and ad campaigns for Continental Airlines, L'Oréal Redken and NRDC.
Praise
From the people I've worked with.
18 recommendations from managers, sales leaders, designers and peers, from my agency days to Triplebyte.
“Nicole's rare combination of skills in research, messaging, and campaign execution yield real business results.”
Ellis BrieryTalent Acquisition, Triplebyte“Nicole's outstanding leadership was exemplified in the successful launch of our new product, Magnet.”
Ventsi TsachevHead of Sales, Triplebyte“Nicole owned an incredibly wide scope of marketing at Triplebyte across content, SEM, product marketing, and user research.”
Shriram ApteHer manager, Triplebyte“She's great at connecting disparate ideas and people in ways that no one else would have imagined—a strategist dressed in producer's clothing.”
Christopher DeWanSenior Interactive Producer, Digital PulpI had the pleasure of working with Nicole as the Marketing Director at Triplebyte. In this role, Nicole made significant contributions to our product and go-to-market efforts.
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Nicole launched the marketing strategy for Triplebyte's revenue generating product. She conducted customer research to deeply understand our users and translate their needs into compelling product narratives. Nicole worked closely with our product and sales teams to craft messaging and sales assets. She delivered product marketing campaigns that exceeded our key performance indicators and led to increased customer adoption. Beyond her marketing impact, Nicole was a joy to work with. She fostered positive relationships, connecting cross-functionally to gather input and see initiatives through. Nicole's friendly, collaborative nature and ability to listen made her a great team member. I highly and enthusiastically recommend Nicole, especially for scaling growth. She would be an extremely valuable addition to any organization fortunate enough to recruit her. Nicole's rare combination of skills in research, messaging, and campaign execution yield real business results.Ellis BrieryTalent AcquisitionTriplebyte · 2023 · worked together on the same teamI had the immense pleasure of working alongside Nicole at Triplebyte, where she led the marketing department with remarkable skill and dedication.
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As Head of Sales, I witnessed firsthand how her strategic mindset, deep understanding of the market, and ability to foster strong cross-functional relationships positively impacted our sales performance. Nicole's outstanding leadership was exemplified in the successful launch of our new product, Magnet. She played a pivotal role in driving product marketing and sales enablement initiatives that not only clarified the sales pitch but also significantly improved the performance of our outbound and inbound channels. Her keen attention to detail and ability to grasp the intricacies of our business ensured that the entire sales team had the resources and knowledge necessary to excel in their roles. In addition to her product marketing prowess, Nicole was instrumental in launching a new website for Triplebyte, which not only elevated our brand's online presence but also streamlined the user experience. Furthermore, she built a comprehensive case study library that proved invaluable in enhancing our sales win rates and the quality of Marketing Qualified Leads (MQLs). This accomplishment speaks to her dedication to the company's growth and her unwavering commitment to supporting her colleagues. One of the aspects I appreciated most about working with Nicole was her remarkable ability to collaborate effectively with cross-functional teams. She consistently demonstrated a deep understanding of our sales and sales development team's needs, working closely with us to provide the necessary tools and resources to help us thrive. This seamless collaboration greatly contributed to the overall success of Triplebyte. Nicole's combination of strategic thinking, marketing expertise, and collaborative spirit make her an invaluable asset to any organization. I wholeheartedly recommend Nicole for any marketing leadership role and am confident that she will continue to drive outstanding results in her future endeavors.Ventsi TsachevBuilding the information layer for AI @ ExaTriplebyte · 2023 · worked together but on different teamsNicole owned an incredibly wide scope of marketing at Triplebyte across content, SEM, product marketing, and user research.
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While owning this incredibly broad scope, Nicole consistently executed effectively on projects and delivered results. Nicole was particularly strong when it came to understanding our customers' needs, identifying the elements of our product to emphasize in content, and working across sales and product teams. While owning this broad scope, and excelling in each function, Nicole was generally a great and positive person to work with and would strongly recommend her for any marketing role!Shriram ApteBuilding something newTriplebyte · 2023 · managed NicoleI had the pleasure of working with Nicole at Triplebyte, where she played a critical role in overseeing our marketing efforts as well as excelling in her official role as a Product Marketer.
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Nicole's contributions to Triplebyte's marketing team were nothing short of outstanding - not only did she nail our messaging and positioning in the market, but she also led our entire marketing effort, including social media and paid ads. Nicole is a gifted marketer and product developer, with a keen understanding of how to connect with customers and build products that truly meet their needs. She brings a wealth of experience and expertise to any team she works with, and her leadership skills and attention to detail make her a true asset. Overall, I wholeheartedly recommend Nicole for any marketing or product development role. She's a natural collaborator, a tireless worker, and a true rockstar. It was an absolute pleasure working with her at Triplebyte and I'm confident she'll continue to excel wherever her career takes her.
Gayla GaluszkaConnect Partnerships @ MeterTriplebyte · 2023 · worked together on the same teamI had the privilege to manage Nicole and was always impressed with her ability to anticipate business needs and create the right action plans to deliver great results.
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She acts as a business owner and looks for every opportunity to improve the customer experience. She has great ability to connect with other teams, external partners and align all of them for the same goal. She also demonstrates an excellent project management rigor to complete projects on time, on budget and with high quality. Nicole will be a great addition to any business in need of creativity, hard work, partnership building and customers' growth.
Thiago James PizziraniBusiness and AI Faculty @ BYU-Idaho | ex-Microsoft, Indeed2017 · managed NicoleNicole lights up a room. She is smart and charismatic. An asset to any team. Nicole has a flair for effective communication across any platform. She is assertive and possesses a lot of leadership skills.
Jessica LowryHuman-Centered AI Enablement | Innovation & Transformation2015 · managed NicoleI had the privilege of working with Nicole at EnviroMedia and HCB Health. Her approach to project management is people-focused and thoughtful.
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She's calm in dynamic environments and situations, while keeping all involved parties on task. I highly recommend Nicole.
Christine MolineReal Estate ConsultantEnviroMedia · 2015 · worked together on the same teamNicole was a joy to work with on the Mason Zimbler team. She proactively brought innovative solutions forward and collaboratively approached tasks.
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Nicole is a self starter who sets realistic expectations for team members toward efficient delivery of quality creative assets that are on strategy and budget.
James BragliaCreative Producer | Integrated Marketing & Production OpsMason Zimbler · 2015 · worked together on the same teamI worked with Nicole in a fast-paced, stressful environment. Regardless of the pressure to meet moving deadlines, her ability to remain calm and always have a smile, made it an ongoing pleasure to work with her.
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I see Nicole succeeding in any role she tackles, and any company would be lucky to have her on their team.
Keri FarringtonPrint Production / Project Manager2015 · worked together on the same teamI had the great fortune of working with Nicole as our Project Manager at Bakery.
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As our PM, Nicole was the central point for every thing that ran through the company from scoping and scheduling, client and vendor interfacing, quality control, and final deliverables. She is proactive and led our teams in the right direction whenever questions arose. Additionally, Nicole served as a huge asset to our creative team by taking active parts in the creative brainstorming process while also flexing her excellent writing skills. On a side note: You should really let her bring Alfie - her doggie - to work. He's been proven to increase company culture and positive, fuzzy feelings by 83%.
Carlos MenchacaBrand Designer + Art Director — fmr. GitHub, Charles Schwab, FitbodBakery · 2015 · worked together on the same teamNicole was an absolute pleasure to work with on a daily basis. She not only motivated the group to manage project but took the initiative when aspects of the project needed extra assistance.
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She is great at time management by juggling a full time job and running the SheSays division in Austin, TX. She has multiple angles of approach with clients by using her creative and art background.
Dani SchmidtProduction Manager at Bond, Brand EngagementSheSays Austin · 2015 · Nicole was senior to Dani but didn't manage Dani directlyNicole was an exceptional Interactive Producer at Bakery. She was a true team player who helped every team member achieve project goals efficiently and worked tirelessly to exceed clients' expectations.
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I enjoyed working with her on various projects and getting to know her better. She is professional, knowledgable and passionate in her field. Having worked with her has been a pleasure and I hope our paths cross on more projects in the future.
Sepehr OlfatmaneshGlobal Consumer GTM Campaign Manager at AMDBakery · 2015 · worked together on the same teamNicole founded SheSays Austin and has done an awesome job building the organization from the ground up and recruiting a loyal following of attendees.
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She really pays attention to what attendees want out of the events and finds awesome women in the Austin community to speak at them. She truly is a 'Power Organizer' — all her events I've been to have gone off without a hitch... every detail is planned and covered!
Shaina FormanIndependent Customer Insights & Strategy DirectorSheSays Austin · 2015 · worked together but at different companiesNicole is a project manager you can trust. She understands a diverse range of tactics and can handle multiple projects simultaneously.
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She is the organizer of SheSays Austin, a great group of creative women, where her leadership skills have been put to use.
Heather MillerGeneral Manager at Texas MonthlySheSays Austin · 2015 · Heather was senior to Nicole but didn't manage Nicole directlyNicole and I worked together when I was a senior interactive producer at Digital Pulp.
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While I was there, she was instrumental in projects for L'Oréal, Bausch and Lomb, and a high-prestige job with The Advertising Club of New York, among others. She was always great to have on the team: professional, enthusiastic, and a joy to be around. Where Nicole really thrives, and where she seems happiest, are on jobs where she's allowed to bring her creative energies to bear: she's an energetic, innovative thinker and she's great at connecting disparate ideas and people in ways that no one else would have imagined—a strategist dressed in producer's clothing. Whether she's brainstorming with a young Internet startup or volunteering for an NGO in her free time, Nicole brings the same passion to her work: she cares deeply, and that care is contagious. I'm excited to see what she does next.Christopher DeWanIdeamakerDigital Pulp · 2015 · Christopher was senior to Nicole but didn't manage Nicole directlyNicole is a skillful coordinator. She is very organized and has lined up great monthly events with awesome speakers and venue locations. She is very welcoming and engaging with the group's members.
Nicole UmphressProgram Management & OperationsSheSays Austin · 2015 · worked together at different companiesNicole is an expert. As Project Manager on our team, she led each new project with accuracy, professionalism and dedication.
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Her ability to step-up and even take over projects mid-way through, showed her ambition and passion for her work. She asks the right questions, listens to every detail and delivers on critical deadlines. Nicole also has an excellent sense of humor and poise. Having worked with her over the last year has been a true delight and I hope our paths cross on more projects in the future.
Irisa DavisDirector, Communications at Superior HealthPlan2014 · worked together on the same teamThrough Nicole's hard work as a PM, we were able to successfully complete a massive, 300+ page cancer education website, numerous apps, iBooks, digital advertising and more.
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I appreciated her ability to assess risk, ask questions and anticipate the 'fork in the road'. Nicole would make a great addition to any PM group.
Joe DoyleOmnichannel Healthcare Strategy Leader | PharmaVoice 1002014 · managed NicoleAll recommendations come from my LinkedIn profile.
Modeling matching Joey Ro accessories with my favorite coworker.
About
Equal parts strategist and builder.
I've spent my career where a good product meets a market that doesn't understand it yet. I've done that as a first marketing hire, as a director at a YC company, as the digital lead on a Fortune 500 rebrand, and as a founder four times over.
The common thread is clarity. I find the one thing a buyer needs to believe, then build everything around it: the message, the site, the launch and the pipeline. These days I also build the product, using AI tools that let one person ship what used to take a team.
How I work
- Lead with outcomes, and measure them.
- Ship in days, then improve with real data.
- Work closely with sales and product, because they hear the customer first.
- Make it human. Good marketing makes people feel something.
Outside work
I'm a 200-hour certified yoga teacher, a photographer and a visual artist. I'm based in Austin and work remotely.
Let's make something people feel.
I'm looking for founding marketer, full-stack marketing, product marketing and growth roles, as a hands-on IC or as a leader. I also take on select advisory projects.
nicole.deangelis@gmail.com
Based in Austin · I reply within 24 hours.